The Dos and Don'ts of Choosing an Affiliate Offer

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When it comes to affiliate marketing, choosing the right affiliate offer can mean the difference between success and failure. But how do you know what’s right? Take this affiliate marketing dos and don’ts guide to avoid pitfalls and make the most of your affiliate program.

When should you start?

Timing is everything. What you offer can have a huge impact on how successful your affiliate marketing efforts will be. To make sure you’re giving your audience what they want, start by identifying trends in your industry. After all, our goal with affiliate marketing is to make money online – so while that might seem like a tall order, if we’re able to tap into what people are interested in, then it makes choosing an affiliate product much easier!

What should you choose?

If you want to make money online, I’m sure you’ve heard about affiliate marketing. If not, here’s a quick summary: affiliate marketing is when a website earns commissions by promoting other websites. Essentially, you have a customer who has something they want (let’s say it’s an ebook on dog training) but can’t find it on your site – so they click one of your links to go offsite.

How can you find offers?

There are plenty of affiliate networks you can join but choose them wisely. If you’re only making a couple of hundred dollars per month, then it doesn’t really matter that much which one you pick. However, if you plan on going big time with affiliate marketing—I mean big time, so big-time that your grandmother won’t recognize your face—then it pays to be picky about which affiliates you sign up for.

How can you evaluate offers?

There are many factors to consider when choosing affiliate offers. One way to begin evaluating potential offers is by examining your own goals for making money online. Are you in it for short-term profit, or do you have a long-term goal? Do you want to monetize a high-traffic website? Or maybe you just want to earn some extra money selling products from your own site? Take some time to write down your goals and make sure they align with whichever offer(s) you decide on.

Should you contact companies yourself?

One of the most common questions among affiliates is whether they should contact companies directly or wait for them to come to them. If you choose to do it yourself, make sure your emails are well-written, professional, and don’t feel spammy. And remember: If a company isn’t looking for affiliates in your niche, don’t send them one! You may have more luck contacting related companies with similar offers instead.

Putting it all together

If you’re just getting started with affiliate marketing, choosing an offer can be daunting. There are so many options and a lot of companies to choose from. To choose the right offer for your site, you should ask yourself these questions: What type of website do I have? What traffic volume am I generating? Am I going to link to my main website or multiple websites? Is my main website established or new? If it’s established, what kind of audience is it attracting right now?